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After linking your Google and Merchant accounts to Mageplaza Google Shopping Feed, you’ll need to create a feed and synchronize it with Google Merchant Center. Here’s how:

Note:

If you have followed the step-by-step instructions from the Start a tour button on the Dashboard screen, you will be redirected to the Create feed screen.

If you have previously logged in to your Google account, the Welcome banner and the Start a tour button will be hidden on the Dashboard screen. Open the Manage feeds screen and select Add feed to create your first feed or the Create new feed button to navigate to the feed creation section.

At the Create feed section, you can click on the See guide button to get an explanation of the main elements.

Here’s how to create a feed:

  • General information:
    • Feed name: Enter a name for the feed. There’s no character limit, letters, numbers, and special characters are accepted.
  • Store listing:
    • Target country: Choose the desired country from the dropdown list. Once selected, additional fields such as Language, Feed label, and Currency will appear.
    • Language: Automatically determined based on the selected target country.
    • Feed label: Automatically generated based on the country code. Customization is possible by entering a label manually, which can contain up to 20 characters including letters (A-Z), numbers (0-9), and hyphens (-), without spaces.
    • Currency: Automatically determined based on the selected target country.

  • Attribute mapping:

    • Feed field:

      • Required attribute: extremely necessary and can automatically map shopify’s data to GMC’s.
      • Optional attribute: can choose one or multiple attributes available in the list.

  • Product selection:

    • All products: Select this if you want to import all products on Shopify with active status into the feed.
    • Custom collections: Select this if you want to import products from a specific Shopify’s collection with active status into the feed. Click on the Search collections bar and tick to choose the collection you like. If you want to close the collection list, just click somewhere outside.

  • Variant submission:

    • First variant: Select this to import only the first variant of each product into the feed. Each variant is counted as an independent product in the feed.
    • All variants: Select this to import all variants of a selected product into the feed, each variant is counted as an independent product in the feed (please note that the free version of Mageplaza Google Shopping Feed currently supports synchronizing up to 100 variants for each feed).

    • For example: for product A with variants (S, M, L) and (black, white):

      • First variant: Only S / black is included in the feed and displayed on Google Shopping.
      • All variants: There are 6 products (S / black, S / white, M / black, M / white, L / black, L / white) displayed on Google Shopping.

Product identifier:

  • Select an option to tell Google whether products on your site use UPIs (Unique Product Identifiers) by selecting the appropriate radio option.
  • Google Merchant Center Help: About unique product identifiers, ID [id]

In some cases, you may choose another option instead of GTIN:

  • Brand product stores
  • Replacement parts
  • Original equipment manufacturer (OEM) parts or replacements for OEM parts
  • Custom products (custom t-shirts, art and crafts)
  • Books published before ISBNs were approved as an ISO standard in 1970
  • Vintage or antique products
  • Pre-order products

Expiration date: Set product expiration dates to mark feed products as expired and no longer appear on Google Shopping.

  • Default: Recommended format YYYY-MM-DDThh:mm[±hhmm] or YYYY-MM-DDThh:mmZ)
  • Click the box to open the calendar and select an expiration date for the product, starting today or later.

Product categorization:

  • Google product category: Select a category from the Google list available or leave it blank.
  • Default age group: Select an age group from the list (Newborn, Infant, Toddler, Kids, Adult) or leave it blank.
  • Default gender: Select a gender from the list (Male, Female, Unisex) or leave it blank.
  • Default product condition: Select a product from the list (New, Refurbished, Used) or leave it blank.

Product optimization

  • Title: Select an option (Product title or SEO meta title).
  • Description: Select an option (Product description or SEO meta description).

In the above options, if you choose SEO meta title, SEO meta description, the Mageplaza Google Shopping Feed app will prioritize the information set up in the Search engine listing section of each product on Shopify admin.

After customizing the above fields, click the Save & sync button to complete the feed creation, sync with Google Merchant Center, and be redirected to the Manage Feeds section.

Note:

  • Remember to fulfill all necessary fields before hitting Save & sync. If you leave any important field blank, the app will notify you with this message This is a required field.

  • Normally, you will need to wait from 10 minutes to 24 hours, or a maximum of 3 to 5 working days for Google to review and display the products in your feed on Google Shopping.

  • You can select the See feed details button to open the Products section, and see the list of variations imported into the first feed just created.